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| Flexible Membership Schemes
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| What is it? |
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A solution that lets golfers purchase bundles of "pay as you play" credits allowing them
to play rounds of golf when they want. The number of credits used up depends on the time
of the year and time of the day they choose to play. Extra bundles of credits can be purchased
as required. A stand alone software package is available from GolfPRO that manages the entire
process.
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What are the benefits?
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It’s a brand new revenue stream which works alongside and fills the gap that exists between regular
memberships and visitor green fees. It will allow your Club to maximise use of the course at off peak
times and enables the golf club to maximise revenue opportunities from those golfers who are unlikely
candidates for your full membership options.
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| How much will it cost to setup? |
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GolfPRO offer several affordable solutions depending on your Club’s initial budget and requirements.
All of them can be rented, installed and benefiting your golf club within 10 days.
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| Typical Example |
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| Points Prices |
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| NB. All These points/prices can of course be varied according to "your" club’s needs. |
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| Initial Lifestyle Member Card Purchase |
| £99 | 50 points i.e. £1.98 per point |
| £199 | 125 points i.e. £1.56 per point |
| £299 | 520 points i.e. £1.49 per point |
| Card Points Top-Up Bundles |
| £49 | 22 points i.e. £2.25 per point |
| £99 | 50 points i.e. £1.98 per point |
| £199 | 125 points i.e. £1.56 per point |
| £299 | 200 points i.e. £1.49 per point |
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| Example Points Tariff |
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| No.Of Holes |
9 Holes |
18 Holes |
9 Holes |
18 Holes |
9 Holes |
18 Holes |
| Tee Time |
07:02 -08:54 |
09:02 -15:50 |
15:58 -18:30 |
| Monday |
4 Points |
7 Points |
5 Points |
8 Points |
3 Points |
6 Points |
| Tuesday |
4 Points |
7 Points |
5 Points |
8 Points |
3 Points |
6 Points |
| Wednesday |
4 Points |
7 Points |
5 Points |
8 Points |
3 Points |
6 Points |
| Thursday |
5 Points |
8 Points |
6 Points |
9 Points |
4 Points |
7 Points |
| Friday |
5 Points |
8 Points |
6 Points |
9 Points |
4 Points |
7 Points |
| Saturday |
6 Points |
10 Points |
7 Points |
11 Points |
6 Points |
10 Points |
| Sunday |
6 Points |
10 Points |
7 Points |
11 Points |
6 Points |
10 Points |
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| Your marketing messages with the above example could include the following : |
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"Play 18 holes once a week from £465"
"Play 18 Holes from £8.94"
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Important
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Golf Club secretaries and managers bear in mind whilst the above marketing
messages are true and possible they are not probable – a flexible golf cardholder for example
who wishes to play a regular 18 hole weekend round once a week for an entire year using normal
tee times with the above points settings would in fact be paying a minimum of £850 which would
be based on him optimising his top-up purchases with 3 maximum purchases costing £897.
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